Bessy Inc.

Bessy Nikolaou
Business Description

I work with purpose-led founders to help accelerate the commercialization and growth of their businesses. My primary focus is the development of brand and marketing strategies, with a deep expertise in digital sales enablement.

Brand Strategy: I work with clients to effectively communicate the “why” of their business.
That is the purpose, vision, and positioning of your business/products and relevance to the market. This is pivotal in attracting investors, customers and partners (depending on your needs).

Marketing Strategy: Your brand is clearly defined, and now you need to develop a channel strategy—your routes to market. This could include digital marketing strategies (paid, owned, earned); inbound sales and “pull” strategies; and partnership and influencer strategies. Depending on the stage of your business growth, I work collaboratively with you to identify the most relevant channels to market and their associated activation plans.

Digital Marketing Diagnostic & Strategic Roadmap: Are you wondering if your digital marketing efforts could be producing better results? Could you attract more customers? How could you increase engagement or retention of existing customers? What opportunities are there for increasing conversion rates?
I can surface these opportunities by taking a deep dive into your current digital marketing activities, resulting in a strategic roadmap designed to optimize your digital presence.

The above is a sampling of the services I provide, typically as a fractional CMO for businesses invested in the health of our people and planet.

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Business Address
906 - 6095 Coburg Rd, B3H4K1 Halifax